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September 5th, 2007 //

09:00 – 09:40 a.m. Entrance
09:40 – 09:45 a.m. Opening Greetings
09:45 – 10:15 a.m.

Keynote


10:15 a.m. – 01:00 p.m. Panel I: Broadcasting & Publishing

Martin Stiksel [Last.fm] “Music Recommendations with Social Networks”: Last.fm, “the social music revolution”

  1. Why Last.fm succeeded strategies of a top 10 social internet platform
  2. How to build a community? How large are groups, does community scale?
  3. Social Tagging (Folksonomies) vs. search technology – better data or better technology?

Jürgen Jaron [Magix AG] “Music Recommendations with the Mufin MusicFinder”: Analysis and Generation of Music Recommendations with AudioID

  1. The MPEG-7 Standard – AudioID for fast processing of music files
  2. Datamining with User Profiles
  3. Effektive Use of Social Networks
  4. Strengths and Weaknesses of Automatic Classifications
Coffee Break

Paul Pod [Tioti] “Tape it off the Internet”: Internet based social TV

  1. What we’re doing, and what’s next for online TV
  2. How aggregation sidesteps the “death of the TV channel”
  3. How niche social networks can thrive within a broader social web

Joachim Graf [iBusiness] “Is Social Media a fad?”: shorter attention spans endanger Advertising market

  1. Why Social Media is overestimated
  2. The facts behind the Internet Advertising market
  3. How to build for the future
Panel Discussion and Questions from the Audience
01:00 – 02:30 p.m. Networking and Lunch



02:30 – 05:30 p.m. Panel II: Marketing & Strategy

Annet Aris [INSEAD] “Managing Media Companies”: Future business models in the digital world

  1. How is digitization affecting consumer and advertiser behaviour?
  2. How productive are current strategies of media companies to cope with these changes?
  3. How will industry dynamics develop, where will industry profits go?

Ajit Jaokar [Futuretext] “Impact of user generated content” Marketing Stragies for Social Media

  1. Web 2.0 and User Generated Content (UGC)
  2. User Generated Content in Mobile Networks
  3. Social Media Innovations
Coffee Break

Lorenz Bogaert [Netlog] – “Social Media from a European perspective”: multi-cultural communication

  1. Language support
  2. Interactivity
  3. Targeted Advertising

Chris Dumke [Mergd] “Search Engine Optimization”: driving traffic in the Era of Social Media

  1. Search engines and Social Media sites
  2. Techniques of Search Marketing indexing, content optimization, keywords, meta information, organic/ paid placement, classification
  3. Advertising in Social Networking sites
  4. Mining Preferences and mapping social groups
Panel Discussion and Questions from the Audience


06:00 p.m. – open end Networking Event: Get Together!
Participants and Speakers are invited to keep the discussion going at the Cocktail Reception.


Konferenzsaal Goethe-Institut München

 

September 6th, 2007 //

09:00 – 09:45 a.m. Entrance
09:45 – 10:00 a.m. Opening Greetings


02:30 – 05:30 p.m. Panel III: Web 2.0 Trends & Tools

Simon Willison [OpenID] “Digital Identity Technologies”: OpenID to the rescue

  1. OpenID explained
  2. Why decentralized approaches win
  3. The business impact of OpenID

Christoph Janz [Pageflakes] “Internet Portal turns 2.0”: aggregating User Information

  1. Yahoo!, AOL, MSN: A brief history of the portal
  2. 2nd generation portals: Personalization, Ajax and Open Gardens
  3. Outlook: The portal gets social
Coffee Break

Ibrahim Evsan [sevenload] – “The 1000 Euro Production”: The future power of Video Platforms

  1. The future of photo and video platforms
  2. What is Web 2.0, what is Web 3.0?
  3. Social Groups, Tagging and Search
  4. Online Advertising with user-generated content

Matthew Gertner [AllPeers] “Filesharing with AllPeers”: Effects of Decentralized Distribution on the World of Digital Media

  1. Controlled Filesharing with the AllPeers P2P Client
  2. What’s the hype about Firefox XUL Runner?
  3. Other Rich Media alternatives: Apollo/ Silverlight/ Java FX in comparison
Panel Discussion and Questions from the Audience
01:00 – 02:30 p.m. Networking and Lunch



02:30 p.m. – 05:30 p.m. Panel IV: Media Distribution & Digital Rights

Les Ottolenghi [Intent] “The state of the P2P market”: how to advertise in P2P networks

  1. The state of the P2P market
  2. Why P2P drives commerce
  3. Monitoring technologies for P2P networks

John Buckman [Creative Commons] “Digital Rights Management”: practical approaches for the Internet Era

  1. Why DRM is failing
  2. How can digital rights scale?
  3. The activities of Creative Commons
Coffe Break

Prof. Dr. Karlheinz Brandenburg [Fraunhofer Institute] “DRM (Digital Rights Management), MPEG, AudioID”: the future of Media Technology

  1. Internet Media between anarchy and total control
  2. Research at the Fraunhofer Institute for Digital Mediatechnology IDMT
  3. MPEG, AudioID, DRM in comparison

Dr. Till Evert [CELAS GmbH] “CELAS, Media Rights EMI Publishing Group” European (transatlantic) Licensing of Music Rights

  1. CELAS – Centralized European Licensing and Administrative Service
  2. European Licensing in the Online and Mobile market segments
  3. Online activity of the EMI Publishing Group
Panel and Questions from the Audience


06:00 p.m. – open end Networking Event: Get Together!
Participants and Speakers are invited to keep the discussion going at the Cocktail Reception.


Foyer at Goethe-Institut Munich